So much so that certain patients had to use eyelash extensions on their non-medicated eye, just to balance things out.Īfter a period of time, when eyelash growth was a well-reported side effect of Bimatoprost, doctors began to ask the question: what would happen if they applied the product to the eyelash only, rather than as an eye drop? Whilst it was already shown to be safe for use in patients with glaucoma, clinical trials were set up to look closely at Bimatoprost for eyelash growth specifically (an essential step in assessing the safety and effectiveness in any new clinical product). In certain patients where they were only using the product in one eye, the findings were particularly obvious. This is because Bimatoprost, a prostaglandin analogue, was stimulating and extending the growth phase of the eyelash follicles. As patients who had started using the product began to attend their follow-up appointments, it was noted that not only was their glaucoma safely under control, but they were also returning with longer, thicker eyelashes. Bimatoprost was initially used as an eye drop to treat glaucoma, which is a condition where there is a pressure build up in the eye (it is still used routinely for this today). The story behind Eyelash Logic’s active ingredient, Bimatoprost, is similar to the Viagra story that was brought to light when patented in 1996.
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We hit the UK beauty market by storm this year, promising 25% longer, 106% thicker and 18% darker eyelashes in a matter of weeks, but it’s the original purpose of the formula that got the UK beauty industry talking. Eyelash Logic is our revolutionary new product, originally used to treat patients with Glaucoma. There are few women out there who don’t wish for naturally longer, thicker and fuller eyelashes - the enormous false eyelash market is proof of that.